The category seeks to reward the app that, in the opinion of the adjudication committee, best represents a self-contained software application, designed for a specific and focused objective, which can be easily downloaded, over the Internet and, generally, utilised over a mobile device.
Main Adjudication Criteria
The extent to which technology has been applied to promote a unique approach, product, service, idea or concept.
2 User Experience
The extent to which the app provides users with a unique and beneficial experience through technology.
3 Value Added
The tangible or intangible benefits that the app provides to its stakeholders.
Secondary Adjudication Criteria
The usefulness, relevance and practical application of the app in day-to-day activities.
5 Visual Appeal
The degree of visual and aesthetic appeal when using the app.
The degree to which the presented content is appropriate, relevant and engaging.
7 Structure & Navigation
The level to which the information content is organised and prioritised in a user-friendly and intuitive manner.
The widespread use of the app and the potential for stakeholders to share it across the Internet.
The ease with which users can browse through content in order to perform any in-built functionality.
The ease by which different systems and software can exchange, shift and develop data between themselves.
The capability to monitor, track, report and analyse channel effectiveness.
How well integrated user privacy, security and data protection are within the app.
13 Environmental, Social and Corporate Governance (ESG)
Recognising those who made a considerable effort to contribute towards environmental sustainability, community welfare and those focusing on good corporate governance.
|Ref.||Primary Adjudication Criteria||Weighting (%)|
|Ref.||Secondary Adjudication Criteria||Weighting (%)|
|7||Structure & Navigation||5|
|13||Environmental, Social and Corporate Governance (ESG)||5|