Best Social Media Campaign

Voting closes on 31st October 2022.

Adjudication Criteria
(50% People's Choice)

This category seeks to reward the individual or organisation that, in the opinion of the adjudication committee, have managed to nurture an effective online social (community) platform or channel across which online users are able to create, interact, collaborate and share content, whether text, images or video.

Main Adjudication Criteria

1    Innovation

Innovative and creative use of technology to enhance the followers’ experience.

2    Visual Appeal

The degree of visual and aesthetic appeal when using the platform or channel.

3    Interactivity

The scale of follower engagement and interactivity including sentiment indication.

4    Content

The degree to which the presented content is clear and engaging.

5    Objective Attainment

The channels effectiveness in attaining the objective/s & overall motivation to exploit the power social media.

Secondary Adjudication Criteria

6    Targeting

The channel’s user-targeting, ongoing engagement and overall social influence.

7    Administration

The capability to control content, including the process of filtering offensive and inappropriate material.

8    Analytics

The capability to monitor, track, report and analyse effectiveness.

9    Platforms Used

The capability to monitor, track, report and analyse effectiveness.

Bonus Criterion

10     Environmental, Social and Corporate Governance (ESG)

Recognising those who made a considerable effort to contribute towards environmental sustainability, community welfare and those focusing on good corporate governance.


This category has a 50% public voting. The Adjudicating Committee will choose 3 finalists, that will be announced on this website and on social media channels. The public will then be invited to vote and choose their preference. The winner will be announced on this website and on social media channels.  

Ref. Primary Adjudication Criteria Weighting (%)
1 Innovation 20
2 Visual Appeal 20
3 Interactivity 20
4 Content 10
5 Objective Attainment 10
Ref Secondary Adjudication Criteria Weighting (%)
6 Targeting 5
7 Administration 5
8 Analytics 5
9 Platforms Used 5
Ref. Bonus Criterion Weighting (%)
10 Environmental, Social and Corporate Governance (ESG) 5

Nominate / Participate

Nominations for 2022 are now closed!

Please stay tuned for the results.