Best Ecommerce Site (B2C)

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Adjudication Criteria

The category seeks to reward the application that, in the opinion of the adjudication committee, best represents the business-to-consumer (B2C) application that exploits the unique medium of the World Wide Web to present effective, sometimes entertaining but positively engaging information, in a manner that has been specifically developed and fashioned for this online medium and targeted towards general online users.

Main Adjudication Criteria

1    User Experience

The extent to which the site provides users with a unique and beneficial online experience through the use of technology.

2    Content

The degree to which the content, including goods and/or services on offer, are presented in an appropriate, relevant and engaging manner.

3    Security

The underlying security infrastructure that mitigates the risk to the solution owner and all external stakeholders.

4    Payment Option

The presence of an effective payment channel through which secure payments can be affected.

5    Customer Experience

The inclusion of various other factors that render the customer experience and interactions across the site a positive experience.

6    Innovation

The use of technology to promote a unique approach, product, service, idea or concept.

Secondary Adjudication Criteria

7    Structure & Navigation

The level to which the information content is organised and prioritised in a user-friendly and intuitive manner.

8    Visual Appeal

The degree of visual and aesthetic appeal when browsing across the site.

9    Functionality

The usefulness, relevance and practical application of the site when operating within an online environment.

10    Interactivity

The ease with which users can browse through content, including goods and/or services on offer, in order to commit a transaction.

11    Analytics

The capability to monitor, track, report and analyse channel effectiveness.

Bonus Criterion

12     Environmental, Social and Corporate Governance (ESG)

Recognising those who made a considerable effort to contribute towards environmental sustainability, community welfare and those focusing on good corporate governance.

Ref. Primary Adjudication Criteria Weighting (%)
1 User Experience 20
2 Content 20
3 Security 5
4 Payment Option 5
5 Customer Experience 5
6 Innovation 10
Ref. Secondary Adjudication Criteria Weighting (%)
7 Structure & Navigation 5
8 Visual Appeal 5
9 Functionality 10
10 Interactivity 5
11 Analytics 10
Ref. Bonus Criterion Weighting (%)
12 Environmental, Social and Corporate Governance (ESG) 5

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